Marketing Plan Handbook: Pearson New International Edition
by Marian Wood
Key Highlights
- •📝 Step-by-step guide to creating actionable marketing plans.
- •📊 Covers essential stages: analysis, strategy, implementation, and control.
- •🛠️ Practical handbook format designed for easy application and reference.
Description
Struggling to map out your business's future? Grab the Marketing Plan Handbook: Pearson New International Edition and transform your marketing ideas into a powerhouse strategy! This practical guide demystifies the process of creating a solid marketing plan, step-by step.
Who is this book for? This handbook is perfect for marketing students needing clear guidance for projects, small business owners wanting to drive growth, startup founders aiming to attract investors, or even seasoned marketing professionals looking for a structured refresher. If you need to write a marketing plan, this book is definately for you.
What problem does this book solve? Feeling overwhelmed by where to start with marketing planning? This book help you tackle that exact problem. It breaks down the complex task into manageable steps, guiding you from initial market analysis and research right through to setting budgets, creating schedules, and measuring results. No more staring at a blank page wondering how to strategize!
What will you gain from reading it? You'll learn how to analyze your market situation, identify opportunities, set realistic objectives, develop winning strategies for product, price, distribution, and promotion, and create actionable implementation plans. You gain the confidence and skills to build a comprehensive marketing plan that actually works.
Why is it worth reading? It’s more than just theory; this is a handbook. It provides practical frameworks, checklists, and real-world insights (thanks to its Pearson pedigree) that you can apply directly. It’s structured logically, making it easy to follow and use as a reference while you work. Stop guessing and start planning strategically for success.
Ready to build a roadmap for your marketing success? Download the Marketing Plan Handbook PDF today and take control of your business growth!
FAQ
Is this book good for someone completely new to marketing?
Yes, it's designed as a handbook, offering a step-by-step approach thats helpful even if you're just starting out. It explains the fundamentals needed for planning.
Does the handbook cover digital marketing strategies specifically?
The handbook focuses on the overall marketing plan framework (analysis, strategy, implementation). While it covers promotional strategies, it's more about the *planning process* itself rather than deep-diving into specific channels like digital, though the principles apply.
How practical is this book? Is it mostly theory?
It's designed to be very practical! It's a 'handbook' meant for application, with structures and steps you can follow directly to create your own plan. Think of it as a workbook and guide.
Can I use this handbook for planning marketing for a non-profit organization?
Absolutly! The core principles of market analysis, setting objectives, developing strategies, and implementation planning apply to non-profits just as much as for-profit businesses. You can adapt the frameworks easily.
What makes this Marketing Plan Handbook different from others?
This handbook is known for its clear, structured, step-by-step approach and its focus on practical application, characteristic of many Pearson educational texts. It aims to be a direct tool for *doing* rather than just learning theory.
Is this the latest edition of the book?
This is the Pearson New International Edition (PDF format, ISBN 9781292021676). While publishing dates vary, international editions are often based on recent core editions, providing relevant planning frameworks.
Reader Reviews
About the Author
Marian Burk Wood is an experienced marketing author known for her practical and accessible writing style. With an MBA and extensive experience in marketing and teaching, she specializes in creating resources that help students and professionals effectively apply marketing principles in real-world scenarios. Her handbooks are widely used for their clear structure.