(PDF)New Products Management 12th Edition
by C. Merle Crawford, C. Anthony Di Benedetto
Key Highlights
- •📘 Comprehensive coverage of the entire new product development process.
- •⭐ Features updated content, real-world examples, and case studies in its 12th Edition.
- •🎓 Widely adopted and respected textbook in universities and by industry professionals globally.
Description
Ready to master the art and science of bringing new products to market? Dive into the New Products Management 12th Edition by C. Merle Crawford and C. Anthony Di Benedetto! This isnt just another textbook; it's your essential guide to navigating the complex world of product innovation and launch.
Who is this book for? This book is perfect for business students (both undergrad and MBA), aspiring or current product managers, marketing professionals, engineers involved in product design, and entrepreneurs looking to turn their brilliant ideas into successful products. If you're involved in innovation or product developement in any capacity, you'll find immense value here.
What problem does this book solve? Launching new products is risky business, and many fail. This book tackle that head-on. It provide a structured, proven framework to reduce those risks. Ever wonder how to properly research a market, generate winning concepts, manage the development process, or plan a killer launch? This book has the answers, helping you avoid common pitfalls and increase your chances of success. It help you understand the entire lifecycle, from fuzzy front end to post-launch management.
What will you gain from reading it? You'll get a comprehensive understanding of the new product development process, packed with practical tools, techniques, and real-world examples. Learn about market analysis, concept generation and testing, financial analysis for new products, product design strategies, team management, and effective launch planning. The 12th edition ensures you're getting up-to-date insights reflecting current market dynamics.
Why is it worth reading? Because it's a classic for a reason! Crawford and Di Benedetto's work is considered a cornerstone text in new product managment. It balances strategic insights with actionable tactics, making it incredibly useful both in the classroom and in the boardroom. This latest edition keeps things fresh and relevant. Its comprehensive nature means you have a go-to resource for nearly any challenge in the product development journey.
Don't leave your next product launch to chance! Download the New Products Management 12th Edition PDF today and start building your innovation powerhouse!
FAQ
Is this book more theoretical or practical?
It strikes a great balance! While it covers the essential theories of new product management, it heavily emphasizes practical application with frameworks, tools, and real-world case studies you can use on the job.
I'm new to product management. Is this book suitable for beginners?
Yes, it can be. It's comprehensive, starting from the basics and building up. While detailed, it's structured logically, making it accessible for students and those new to the field, though some sections might require careful reading.
Does the 12th edition cover modern topics like digital products or agile methods?
Absolutly! Being the 12th edition, it incorporates contemporary practices, including insights relevant to digital products, service innovation, and reflects modern approaches often used in product development cycles.
Is this book mainly for big corporations, or can startups and small businesses benefit too?
The principles discussed are universal! While some examples might feature larger companies, the frameworks for market research, idea generation, testing, and launch are applicable and scalable for startups and small businesses too.
How quickly will I receive the PDF after purchase?
Typically, you'll recieve an email with the download link for the PDF within minutes of completing your purchase, but allow up to an hour just in case.
Are there lots of case studies in this edition?
Yes, the book is known for integrating numerous real-world examples and case studies throughout the chapters to illustrate the concepts being discussed. The 12th edition features updated cases.
Reader Reviews
About the Author
C. Merle Crawford was a pioneering figure in marketing and new product development education. C. Anthony Di Benedetto is a prominent scholar and Professor of Marketing and Supply Chain Management, continuing the legacy of this authoritative text. Together, their expertise provides decades of research and practical insight into making new product ventures successful, making this book a trusted resource worldwide.