(PDF)Principles of Marketing 18th Edition
by Philip Kotler, Gary Armstrong
Key Highlights
- •📈 Bestseller used in top universities worldwide
- •🔄 Updated with the latest digital marketing trends
- •💡 Packed with real-world examples and case studies
Description
FAQ
Is this book good for beginners?
Yes! It’s written in a clear, easy-to-understand style, perfect for newbies and pros alike.
Does it cover digital marketing?
Absolutely! The 18th edition include the latest trends in digital and social media marketing.
How soon will I get the PDF?
You’ll recieve the PDF instantly after purchase, so you can start learning right away!
Is this book only for students?
Nope! It’s great for business owners, marketers, and anyone interested in learning marketing principles.
Why should I choose this edition?
The 18th edition is updated with the newest case studies and marketing trends, making it the most relevant version.
Reader Reviews
About the Author
Philip Kotler and Gary Armstrong are legends in the marketing world. Kotler is known as the father of modern marketing, and Armstrong is a respected educator. Together, they’ve created one of the most trusted marketing textbooks available.
